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Hong Kong, 7 May 2025 — The Jacksons, a beloved British artisan bag brand, has been one of the bestsellers at Rue Madame and Clémence by Rue Madame, thanks to its eye-catching designs, exquisite craftsmanship, and commitment to sustainability. Frequently spotted in celebrity wardrobes and on the big screen, The Jacksons bags return for the Spring/Summer 2025 Collection with the exclusive PEACE series alongside an array of dopamine designs, as a celebration of positivity. Featuring a kaleidoscope of vibrant colors and joyful motifs, the collection injects optimism into everyday life, inspiring warmth and hope. These artisanal pieces are set to be this summer’s must-have fashion statement, uniting creativity and intrigue in every weave.

The partnership between The Jacksons and Rue Madame has had a profound impact, directly transforming the lives of more than 700 women and families in Southwest Bangladesh. For over 20 years, The Jacksons has been dedicated to empowering 1,400 jute bag weavers, providing them with independence and agency. This jute bag production has not only been a symbol of sustainable fashion, but also changed the fate of
countless families. It has helped alleviate food insecurity and enabled children, especially girls, to stay in school longer—many are now pursuing higher education and aspiring to administrative careers, creating significant shifts in their families' futures. Additionally, The Jacksons supports the Shamproty School for the deaf and non-verbal children by providing an ultrasound machine to improve healthcare access in remote villages. This year, The Jacksons aims to raise public awareness about the impacts of climate change, as Bangladesh faces increasingly extreme weather conditions. Looking ahead, The Jacksons believes these efforts will lead to substantial improvements in living conditions, education, and job opportunities, bringing hope to local communities.

This year, The Jacksons is proud to introduce two exclusive "PEACE" style on its handwoven jute bags. These
designs symbolize the brand’s commitment to harmony and sustainability, reflecting its belief in the power of peace as a unifying force in a world that often feels divided. Each bag serves as a reminder to cherish
tranquility and foster connections, both within ourselves and with others. By weaving "PEACE" into its designs, The Jacksons aims to inspire the community to embrace kindness and compassion, promoting a healthier planet and a more harmonious society.

The PEACE Drusilla Bag (HKD790) features the word "PEACE," embodying simplicity and conveying a profound message of harmony in our everyday lives.

The PEACE Drew Bag (HKD890) is adorned with playful elements such as smiley face, hearts, and emojis, adding a touch of joy and positivity. Together, these designs reflect our belief in the power of peace to foster connections and inspire happiness. With each bag, The Jacksons invite the community to embrace kindness and compassion while championing sustainable fashion.

The DAISY Cara Bag (HKD690) is inspired by the daisy flower, which symbolizes purity and new beginnings.

The "DAISY" design on this handwoven jute bag celebrates joy and resilience, while serving as a reminder to embrace positivity and simplicity in our lives. The vibrant colors and playful lettering reflect the cheerful spirit associated with daisies, encouraging wearers to find beauty in everyday moments. By incorporating "DAISY" into its collection, The Jacksons aims to inspire optimism and a connection to nature, reminding the community to bloom where they are planted and spread joy wherever they go.

The I DON’T CARE Drew Bag (HKD 890) embodies a bold statement of self-expression and individuality. This playful phrase encourages wearers to embrace their uniqueness and prioritize authenticity over societal expectations. In a world that often pressures us to conform and sometimes leaves little room to breathe, this design serves as a reminder to celebrate our true selves and let go of unnecessary worries. The striking colors and carefree message reflect a spirit of liberation and confidence, inviting the community to live life on their own terms and wear their attitude proudly. The playful IYKYK (if you know you know) Cara Bag (HKD690) features a phrase that resonates with those who understand its deeper meaning, fostering a sense of community and connection among like-minded individuals and celebrating the bond formed through mutual understanding and shared moments. This design encourages wearers to embrace their unique stories and the subtleties of life that often go unnoticed,
reminding us that true connection often lies in the nuances of our experiences.

The BIG EYE Cara Bag (HKD 690) features a fun and quirky face, embodying a spirit of joy and spontaneity. This playful print invites wearers to embrace their individuality and express their unique personality with a touch of humor. The vibrant colors and expressive features reflect the idea that life is meant to be enjoyed, encouraging a lighthearted approach to everyday moments. By incorporating this cheerful design, The Jacksons aims to inspire positivity and remind the community to find happiness in the little things, celebrating the beauty of being unapologetically oneself.

The COUCOU Tracy Bag (HKD 690) features the playful word "COUCOU" alongside a heart, embodies a spirit of warmth and connection. "COUCOU" , a French term for "Hello," invites a friendly greeting and symbolizes the joy of welcoming others into our lives. The heart emphasizes love and affection, making this bag not just a fashion statement but a heartfelt accessory for everyday moments. The Jacksons believes that every time you carry this bag, you’re not only showcasing a unique style but also spreading positivity and friendliness wherever you go.

The TO THE DISCO Drew Bag (HKD 890) proclaims bold print "TO THE DISCO", captures the essence of joy, celebration, and carefree spirit. This vibrant message invites you to embrace life’s festive moments and encourages a sense of fun and adventure. Each colorful letter represents individuality and the diverse experiences we share, making this bag a perfect companion for outings, gatherings, or simply brightening
your everyday routine. The Jacksons believes that carrying this bag is a celebration of life, encouraging everyone to dance through their day with style and enthusiasm.