Mya Bay
‘MYA’ is a tribute to Myriam, mamma to Sophie, our designer. ‘BAY’ is for the ocean, travel, the sun and golden sand between your toes (on or off your Insta account).
The result, is MYA BAY, a bold jewellery label that’s also a little crazy, hand-drawn by Sophie Johnen, inveterate traveller.
This is a wardrobe built on a singular, confident idea: that ease is the ultimate luxury. The Mya Bay edit is for the woman who dresses for her own day, not for the occasion—someone who values the quiet power of a perfectly considered silhouette over loud branding. She is likely a Hong Kong resident navigating a life of fast-paced meetings, long lunches, and humid evenings, or a traveller packing for a climate that demands intelligence. Here, she will find a curated collection of eighty-eight pieces, each one selected to function as a seamless layer in a modern capsule, where comfort is non-negotiable and polish is assumed.
Within this category, the shopper discovers a focused universe of separates: fluid trousers that drape away from the body, softly tailored shirts with a relaxed shoulder, and knitwear that feels like a second skin. The emphasis is on the in-between pieces—the ones that are neither strictly casual nor rigidly formal. Expect elongated tunics, wide-leg pants with a gentle taper, and dresses that skim rather than cling. The cuts are deliberately forgiving, favouring an asymmetric hem or a dropped waist over anything constructed. Fabrics are chosen for their breathability and movement, with a clear preference for natural fibres that respond to the body’s temperature—think crisp cotton voile, washed linen blends, and featherweight viscose that ripples with every step. The palette stays within a sophisticated, neutral spectrum: bone, sand, slate, and soft ink, occasionally punctuated by a muted terracotta or a faded sage.
These are not pieces that demand an audience; they are pieces that reward proximity. The magic of Mya Bay lies in the subtle engineering of a seam, the precise fall of a collar, or the way a cuff can be rolled twice to reveal a hidden contrast trim. To style them, one should lean into the brand’s inherent restraint. Pair the fluid trousers with a simple leather slide and a fine-gauge knit for a weekend brunch at a Sheung Wan café, or layer a longline shirt over a slip dress for an evening that moves from a gallery opening to a late dinner in SoHo. The beauty is in the mix: do not over-accessorise. A single sculptural earring or a woven belt is enough. The goal is an unstudied elegance, where the clothing appears effortless precisely because the construction is so deliberate.
This is year-round dressing, though it truly shines in the warmer months. From March through October, these fabrics perform best under the subtropical sun, wicking moisture and allowing air to circulate. In the cooler winter weeks, they layer beautifully beneath a tailored overcoat or a cashmere wrap, their fluidity providing a counterpoint to heavier outerwear. For the woman who travels frequently between climates, these pieces are a godsend—they resist creasing, pack flat, and transition from a day of sightseeing in Bangkok to a rooftop dinner in Singapore without missing a beat. The collection is also a quiet answer to the eternal question of what to wear when the air conditioning is aggressive but the sun is unforgiving; a long-sleeve option in a breathable weave offers the perfect shield.
Ultimately, the Mya Bay edit is an invitation to slow down and reconsider the daily uniform. It is not about trend-chasing or seasonal novelty; it is about acquiring a handful of exceptional items that will remain in rotation for years. The woman who invests here understands that true style is a form of self-respect, and that the right garment can change the tenor of an entire day. She will find these pieces to be dependable, flattering, and quietly transformative. Whether she is stepping out of a taxi in Central or walking along the harbour at dusk, she will do so with the innate confidence that comes from wearing something that fits not just her body, but her life. Each piece in this category is a building block for a more considered, more comfortable, and more beautiful way of dressing.
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Mya Bay | Fuchsia Enamel Art Deco Bracelet - 24K Gold Plated
Regular price HK$790.00Regular priceUnit price / perSale price HK$790.00 -
Mya Bay | Rainbow California Gold-Plated Ring
Regular price HK$1,190.00Regular priceUnit price / perSale price HK$1,190.00 -
Mya Bay | High Line Gold Necklace - Irregular Stone Detail
Regular price HK$790.00Regular priceUnit price / perSale price HK$790.00 -
Mya Bay | Diwali Star Necklace - Fine Gold with Gemstone
Regular price HK$590.00Regular priceUnit price / perSale price HK$590.00 -
Mya Bay | Tendre Poison Serpent Necklace - 24k Gold
Regular price HK$990.00Regular priceUnit price / perSale price HK$990.00 -
Mya Bay | Green Talisman Gold Necklace - 24k Recycled Gold
Regular price HK$790.00Regular priceUnit price / perSale price HK$790.00 -
Mya Bay | Diwali Empreinte Gold Necklace - 24k Recycled Gold
Regular price HK$1,090.00Regular priceUnit price / perSale price HK$1,090.00 -
Mya Bay | Red Heart Boheme Necklace - 24k Gold
Regular price HK$790.00Regular priceUnit price / perSale price HK$790.00 -
Mya Bay | Rainbow Boheme Gold Necklace - Fuchsia Cord
Regular price HK$790.00Regular priceUnit price / perSale price HK$790.00 -
Mya Bay | Flying Saucer Boheme Necklace - Recycled Gold
Regular price HK$790.00Regular priceUnit price / perSale price HK$790.00 -
Mya Bay | Gilded Bloom Pendant Necklace - Adjustable Gold Chain
Regular price HK$490.00Regular priceUnit price / perSale price HK$490.00